“MAKING IT” IS HARD ENOUGH…

You’ve followed your passion, worked extremely hard and made good money with your talents. Now you just need to hold on to all those earnings and keep them growing!

As a former executive producer/owner of an Emmy Award winning production and post-production company, I understand how hard it can be to navigate your finances while running a successful business or just living your life.

Hi, I'm Joe DiSanto. I spent 20 years in Los Angeles building entertainment businesses, managing artist’s careers, working on the world’s biggest brands and investing millions of dollars in real estate.

I’ve now moved on to follow my passion to help others navigate their own personal and business adventures, and maximize their financial potential.

RECENT APPEARANCES

FREE COURSES

Reviews

WHAT ELSE CAN I HELP YOU WITH?

MANAGE YOUR MONEY
Detail
START A BUSINESS
Detail
INVEST IN REAL ESTATE
Detail

POPULAR POSTS!

sep ira vs solo 401k feature
Solo 401k vs SEP IRA: Best Retirement Plan for Self-Employed
Self-employment can offer an excellent work-life balance, as well as other freedoms and lifestyle benefits! Hahaha...w...
big picture of investing small
Big Picture Investing 101: Why You Should Care in 2024
If you have been poking around my blog, you’ve probably figured out that my ultimate goal is to help you reach some ver...
retirement feature
The Financial Planning Process: Your Route to Financial Independence!
The financial planning process is all about "planning" for your retirement far before your arrival there. You need to ...
bull
How to Make Your Money Work for You: 7 Modern Methods for Investing in “The Market”
You work hard for your money – but does your money work hard for you? No one wants to work until they die, right?If you...
real estate investing returns feature
The 5 Critical Components of Real Estate Investing Returns
Real estate investing is a big piece of my financial pie. I think about real estate investing in the same way I think a...
real estate strategy
Real Estate Strategy 101: Learn the Basics, the Lingo, and the Opportunities
Investing in real estate is well-known as one of the most effective ways to increase wealth. It also can have the adde...
ai robot stealing a wallet from a human - conceptual representation of the limitations of ai tools for personal finance
Personal Finance AI Tools: What Works (And What Doesn’t) in 2025
Every week I get emails asking about AI finance agents. 'Can ChatGPT manage my portfolio?' 'Should I build an AI to cat...
conceptual representation of cd laddering
The Ultimate Guide to CD Ladder Strategies (And Why They Might Be a Smart Move in 2025)
The CD ladder strategy is one of my favorite ways to boost savings yield without giving up too much flexibility. Her...
man standing in his living room in front of a steel vault door marked heloc - conceptual representation of how helocs can help reduce debt
Practical Guide to HELOCs: Smart Debt Elimination and Home Equity Management
Making six figures but still carrying credit card debt at 20-30% interest rates while sitting on substantial home equit...